Journey By Design (JBD) proudly operates under the respected umbrella of Lyceum Global Holdings, the corporate arm of the prestigious Lyceum International School network in Sri Lanka. With over three decades of influence in education and community development, Lyceum brings a deep-rooted legacy of trust, discipline, and excellence to everything it touches.
This foundation gives Journey By Design a unique advantage. Our services are built on the same values that have guided one of Sri Lanka’s most successful educational institutions. We combine global vision with local expertise, creating travel experiences that are culturally immersive, socially conscious, and impeccably organized.
At Journey By Design, our guiding values are not just statements on paper – they are the principles that shape every journey we create, every relationship we build, and every decision we make. We believe that travel is not just about places, but about people, stories, and experiences that leave lasting impressions. That’s why we put our heart into ensuring that every aspect of our service reflects integrity, empathy, and purpose.
Honesty and Humility are the cornerstones of our approach. We believe in transparent communication, setting realistic expectations, and treating every traveler with genuine care and respect. Our team maintains a humble, learner’s mindset, always open to feedback, improvement, and new perspectives.
At the core of our philosophy is human connection. We prioritize people over profit in all we do. From the way we listen to your travel needs to how we collaborate with local communities and suppliers, our focus remains on building relationships that are rooted in trust, respect, and mutual benefit.
We also embrace a growth mindset, recognizing that the travel landscape is ever-evolving. This means we constantly seek new ideas, technologies, and sustainable practices that enhance your travel experience. We are not afraid to adapt, innovate, or rethink traditional models to stay ahead of the curve – offering fresh, forward-thinking solutions to modern travelers.
Our pursuit of greatness drives us to aim higher every day. We’re not content with just “good enough.” Whether it’s curating unique experiences, handpicking exceptional guides and drivers, or providing seamless customer support, we strive to go beyond expectations and deliver travel experiences that inspire, delight, and endure.
Above all, we are committed to acting with goodness. This means being mindful of our social and environmental impact. We actively seek ways to support local economies, preserve cultural heritage, and promote eco-friendly travel practices. Our goal is to create journeys that enrich the lives of our travelers while also uplifting the communities we touch. These values; honesty, humility, connection, growth, excellence, and goodness – are the heart of Journey By Design. They set us apart and drive our commitment to meaningful, responsible tourism that makes a positive difference.
Sri Lanka has been a country that has never been perceived as worthy of the best and has always been at the contending end of global contractions that have victimized and decimated our country’s ability to evolve. Lyceum Global Holdings is a company that is solely committed to reversing this trend through the infusion of excellence in innovation.
Journey By Design is an entity in the travel and tourism sector that embodies these values. Showcasing the magnificence of Sri Lankan topographical and cultural beauty, is its chief mission in its endeavour to highlight what we believe to be a real-life ‘heaven-on-earth’.
Curating bespoke voyages for travellers who want to experience 4 seasons in one day or contrasting topographies in one journey or perhaps a breathtaking delve into the secrets of diverse wildlife, not to mention the deep historical, cultural and religious heritage that Sri Lanka has, is what we have as a canvas to work with.
With Journey by Design, we simply give you a front row seat to the greatest show that five senses can experience.
Sri Lanka, often referred to as the “Resplendent Isle,
” holds untapped potential in the global tourism landscape. With its lush landscapes, pristine beaches, rich cultural heritage, and warm hospitality, the island is poised to become a beacon for experiential travel. Journey by Design (JbyD) envisions a future where Sri Lanka is not only a destination but also a global brand in sustainable tourism.
With a strategic focus on global expansion, Journey by Design aims to showcase the essence of Sri Lanka across international markets—bridging cultures and inspiring journeys. From curated eco-tours and heritage trails to luxury getaways and adventure packages, we seek to elevate the Sri Lankan experience beyond borders.
Our vision aligns with global trends: responsible travel, digital integration, and authentic cultural immersion. By forging strong partnerships, investing in community-based tourism, and adopting cutting-edge technology, we aim to create a seamless travel experience that resonates worldwide.
This expansion is more than business—it is a commitment to positioning Sri Lanka on the world stage as a model for inclusive and innovative tourism. As we move forward, our mission remains rooted in celebrating the beauty of Sri Lanka while expanding our reach to global explorers seeking unforgettable, meaningful journeys.
Together, we invite the world to discover Sri Lanka—and through it, discover a new way to travel.
